Company Showcased at SILMO's Inaugural Smart Eyewear Tech Village, Announces New Netherlands Distribution Hub for VAT-Free EU Business Expansion
MIAMI, Oct. 6, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (NASDAQ:LUCY, LUCYW))), the manufacturer of smart eyewear under the LucydÂŪ, Lucyd ArmorÂŪ, ReebokÂŪ, Eddie BauerÂŪ and NauticaÂŪ brands, today announces significant progress in its European expansion strategy following successful participation at SILMO Paris 2025, one of the world's leading optics and eyewear trade shows held September 26-29, 2025.
The Company was prominently featured in SILMO's inaugural Tech Village, a dedicated smart eyewear and AI innovation pavilion that positioned Innovative Eyewear alongside global technology leaders including Meta, Google, and Snapchat.
Key Highlights from SILMO Paris 2025:
- European Market Penetration: Secured initial orders from key European markets including the United Kingdom, Romania, Greece, Spain, and France, demonstrating strong pan-European demand for the Company's portfolio of smart eyewear brands.
- Strategic EU Distribution: Opened a new warehouse in the Netherlands enabling VAT-free purchasing for EU businesses, significantly enhancing Lucyd's competitive positioning and accessibility across the 27 member states.
- Industrial Safety Certification: The Lucyd ArmorÂŪ Collection, now certified to meet EN 166 European safety standards for workplace eye protection, attracted significant interest from industrial distributors.
- Regional Sales Representation: The Company initiated discussions with multiple sales representatives to establish dedicated representation across various EU countries.